Home > Introduction to Major – Media and Communication > Course Introduction – Media and Communication
Introduction to Major – Media and Communication
| Grade | Semester | Course Name | Module Name | Category | Credit | Course Overview |
| 2 | 1 | Introduction to Communication | Other than Modules | Major Elective | 3 | This course is designed to discuss various human and communication theories and social phenomenon. This course mainly aims to explore various social science theories for understanding and explainingthe human communication process. The students will build up a critical perspective for communication-related social phenomenon and discuss application of communication theories in communication, public relations, and advertising fields. |
| 2 | 1 | Persuasive Communication | Other than Modules | Major Elective | 3 | In the 21st century, we live in the era of persuasion. The communication is getting more important, and “persuasion” is the best way to encourage voluntariness and move mind of people. To achieve goals, it is important to examine principles and theories of pusuation. The students can also make their own persuasion principles by applying on various cases. In this course, students will also examine basic concept and principles of persuasive communication and apply and analyze them for various cases. |
| 2 | 1 | Video Communication | Other than Modules | Major Elective | 3 | The image culture includes various visual media, including films, animations, and games. In order to understand visual media, it is necessary to observe production methods, structure, authors, and works from various aspects. This course explores context of video production and examines individual works. The students will learn about various recent trends such as metaverses, P2E games, and mobile content, and discuss them in small teams with own perspectives. |
| 2 | 1 | Communication Vision Seminars | Other than Modules | Major Elective | 3 | This course aims to enhance freshmen’s understanding of their major and career maturity by sharing knowledge and experience of professors, related professionals, and seniors. This course is linked with employment and start-up courses. The students will make presentations about senior’s school life and career after graduation, listen to comments of professors, and organize their opinions. |
| 3 | 1 | Major Employment and Start-Up Career Study | Other than Modules | Major Elective | 3 | To reflect on own career maturity development activities after entering college, and develop future career in details. |
| 2 | 1 | Digital Media and Journalism | Basic Media and Information | Major Elective | 3 | This course was formerly New Media and Journalism course, and it focuses on enhancing understanding of digital media and changes in journalism under new information environment. This course mainly covers changes in digital media caused by rapid ICT technology development as well as changes in journalism, advertising, and public relation issues. In this course, students will explore use of social media journalism, digital contents production, use of database, VR journalism, drone journalism, and digital media storytelling format. This course aims to deliver knowledge and assist career exploration of students interested in journalism, advertising, and public relations fields. |
| 2 | 1 | Introduction to Advertising | Basic Advertising and Public Relations | Major Elective | 3 | Introduction to Advertising is an introductory course for advertising, and it enhances overall understanding of advertising, including advertising concept, prospect, advertising and consumer behavior, understanding of advertisement strategy, advertising and brand, media strategy, and Internet advertising. |
| 2 | 1 | Basic Video Production | Basic Video Contents | Major Elective | 3 | To learn basic video content production methods, including photograph and video contents filming and editing. |
| 2 | 1 | Communication Design | Basic Video Contents | Major Elective | 3 | This course builds up basic design skills to improve creative expression skills, appreciation skills, and thinking ability for creative results. Infographics, pictograms, icons, charts, diagrams, maps, typographies, etc., are visual symbols and effective communication means that are deeply rooted in lives of people in various forms. This course is a basic studio course that explores communication design and basic utilization principle, and students will learn various techniques, formats, and contexts for communicating meaning and concept. The students will also work on actual projects on fundamental role of visual communication. |
| 2 | 1 | Realistic Media Contents Planning I, II | Realistic Media | Major Elective | 3 | To enhance understanding of XR concepts, characteristics, applications, and related industries through theories of realistic media, such as VR, AR, MR, and metaverse, and learn content planning. |
| 2 | 2 | Media Survey Methodology | Basic Media and Information | Major Elective | 3 | To learn method of collecting, analyzing, and utilizing data generated from various media fields, such as advertising, public relations, bigdata, and digital media data. |
| 2 | 2 | Writing for Media and Public Relations | Basic Media and Information | Major Elective | 3 | This course aims to train conventional journalism writing, SNS news content writing, press writing, and SNS public relations writing to improve ability to make and utilize news and boost news literacy of students. |
| 2 | 2 | Introduction to Public Relations | Basic Advertising and Public Relations | Major Elective | 3 | The public relations recorded remarkable development in modern society. All public-related government agency, corporates, and institutes cannot exist without public relations. Since all organizational efforts for keeping a favorable relationship with the public for a long time are public relations, they are also an important part of human development. The critical factors, such as globalization and explosive growth of new media, including multiple media, multiple channels, and social media are attributable to explosive development of public relations. In such background, it is crucial to establish fundamental definition of public relations and establish own concept. In response, this course provides an opportunity to learn various definitions and examples of public relations. The students will improve flexible thinking and efficient work skills as a public relations expert. This course also aims to help students get interested in public relations and establish concept of own field. |
| 2 | 2 | Advertisement Planning | Basic Advertising and Public Relations | Major Elective | 3 | To understand overall advertising, including conventional and digital advertisements, and learn the whole process of advertisement planning. |
| 2 | 2 | Personal Media Contents | Basic Media and Information | Major Elective | 3 | To learn contents production, contents distribution, and account management method for personal media, such as YouTube. |
| 2 | 2 | Health Communication | Basic Health Communication | Major Elective | 3 | These days, health-related issues are attracting attention more than ever before. The expansion of health communication in academic and practical fields show increasing social interest. Over the past 50 years, communication has been regarded as a powerful driving force for public education and behavioral change, and researchers mainly focused on roles and effects of interpersonal communication and mass communication. In this context, this course broadly discusses various health-related communication issues. In this course, students will mainly learn communication theories and practice for persuading individuals and public within the context of health. It is true that health communication in Korea has been dominated by medical area until now. Considering that health-related individual behavioral change and change of social attention are related to health communication, one must understand roles and functions of persuasive communication for effective health communication. In this course, students will learn health communication-related knowledge to become an expert for public health-related fields. |
| 2 | 2 | Realistic Media Contents Production I, II | Realistic Media | Major Elective | 3 | To plan realistic contents based on realistic content concepts, learn basic design, and learn how to use Unreal Engine 5 for content development. |
| 3 | 1 | Digital News Media Production Practice | Advanced Media and Information | Major Elective | 3 | To learn methods of producing and distributing digital news contents to be distributed through broadcasting and digital media. |
| 3 | 1 | Public Relations Planning | Basic Advertising and Public Relations | Major Elective | 3 | The world is rapidly changing due to Internet, smart phone, etc., and public relations planning is one of the fields that went through the most dramatic changes. People often think that public relations planners have unique talents. However, they are results of continuous efforts and strategic development rather than a brilliant idea. The public relations planner conduct a scientific analysis based on thorough material and market survey rather than their insights or intuition. They also derive ideas from various experiences and apply them to public relations planning strategy. It is also necessary to conduct market survey, target analysis, and concept and strategy establishment in order. In this course, students will experience and practice various cases and write public relations report for practical training. The students will also give a presentation on their reports to practice effective delivery method. |
| 3 | 1 | Digital Video Production | Basic Video Contents | Major Elective | 3 | To plan and make digital media contents. |
| 3 | 1 | Media and AI Bigdata | Advanced Media and Information | Major Elective | 3 | To enhance understanding on application and utilization of AI bigdata on media communication field. |
| 3 | 1 | Realistic Media Project I, II | Realistic Media | Major Elective | 3 | In this course, students will use Unreal Engine 5 to plan and make realistic media contents and complete their own work in the project. The students will cooperate with realistic media companies, apply for research fee, and participate in realistic media content production to improve their practical skills and learn employment and start-up methods. |
| 3 | 1 | Integrated Design for Advertising and Promotional Video Production | Advanced Advertising and Public Relations | Major Elective | 3 | This course mainly consists of theories, production, and practice.The theory session mainly enhances understanding of advertising and promotional video trends, and students will investigate related examples. The students will also plan advertising and promotional videos for companies and public institutes. In production/practice session, students will learn video production workflow and produce videos based on their video reports. |
| 3 | 2 | Risk Communication | Advanced Advertising and Public Relations | Major Elective | 3 | To learn strategic communication for coping and overcoming corporate and organizational crisis. |
| 3 | 2 | Advertising Creative | Advanced Advertising and Public Relations | Major Elective | 3 | Advertising creative is the most powerful persuasive communication to persuade people ultimately. It is also individual creativity-based teamwork. In this course, students will understand advertising creative, related advertising companies, and broader persuasive communication. The students will also experience actual work processand participate in one school contest and one external contest in teams. |
| 3 | 2 | Medical Science Journalism | Advanced Media and Information | Major Elective | 3 | To understand characteristics and essence of medical, pharmaceutical, and scientific journalism, and learn method of producing and managing related contents. |
| 4 | 1 | Marketing Communication Case Analysis | Advanced Advertising and Public Relations | Major Elective | 3 | To study successful cases of marketing communication as strategic communication including advertising and public relations, and train on applying them to actual cases. The students will improve their marketing communication planning skills. |
| 4 | 1 | Major Experience Practice | Other than Modules | Major Elective | 3 | To work at basic media and information, advertising and public relations, and video contents companies based on theoretical and practical knowledge learned at school. |
| 4 | 2 | Major Experience Practice | Other than Modules | Major Elective | 3 | To work at basic media and information, advertising and public relations, and video contents companies based on theoretical and practical knowledge learned at school. |
| 4 | 2 | Advertising and Public Relations Communication Practice | Advanced Advertising and Public Relations | Major Elective | 2 | To learn practice of advertising and public relations communication. |
| 4 | 2 | Health Campaign Practice | Basic Health Communication | Major Elective | 3 | The prolonged COVID-19 pandemic increased the importance of health communication. This course is designed to build up practical experience to become a health communication expert specialized in theories, strategy establishment, execution, and risk management. The students will learn how theories are actually applied in actual fields. |
| 4 | 2 | Advanced Major Study | Other than Modules | Major Elective | 3 | This course is designed to learn basic major-related studies for advanced course (graduate school) and career exploration after acquiring a bachelor’s degree on basic media and information, advertising and public relations, and video contents. This course is customized for students who plan to complete advanced course or enter graduate schools. |
| 3 | 2 | Creative Contents Production Seminars | Advanced Video Contents | Major Elective | 3 | The purpose of this course is to complete planning and contents works applied with creative idea thinking and the latest ICT technology. In this course, students will understand creativity and thinking methods and work on contents planning and workshops individually and in teams. |
| 3 | 2 | Medical Service and Marketing Communication | Basic Health Communication | Major Elective | 3 | To learn theories and practice of medical communication in hospitals and other medical institutes. This course is a convergence course with Department of Digital Healthcare. |
| 4 | 1 | Medical Science Contents Production | Advanced Media and Information | Major Elective | 3 | This course produces medical science contents. The course title was changed to include sports medical contents development after changing to convergence course with Department of Sports Medicine. |
| 4 | 1 | Food and Drug Product Planning, Marketing, and Communication | Basic Health Communication | Major Elective | 3 | To learn bio, food, and medical product development, marketing theory, and practice. This course is a convergence course with Department of Applied Biotechnology. |