Duties

• To cover events and write articles in various fields, such as healthcare, social, economic, political, and cultural fields, to make news articles and videos to be used by newspapers, television stations, radios, and Internet newspapers.
• To work on digital media and news contents planning, filming, editing, and other production processes, manage digital news contents, such as Internet, app, and social media management, and manage overall distribution.
• To write press releases, work on brand journalism, make copies, and manage internal broadcasting in the public relations and marketing communications departments of each company.

Future Prospects

• The advancement of digital media era is expected to increase employment of communication and information specialists.
• The opportunity for writing and distributing articles are increasing through expansion of journalism opportunities from vitalization of digital media, diversification of news consumption pattern, emergence of brand and citizen journalism from diversified consumers’ area of interest. The increase of Internet-based press, increase in numbers of news program due to intensifying competition of land-based television stations and general television stations, and increase of media news start-ups are expected to increase news market continuously.

Duties

• Advertising and Public Relations work on series of strategic communication activities to create intangible assets, such as corporate brand, reputation, relationship, and image.
• Advertising means to analyze the market for product, service, and idea to establish and produce advertising and creative strategies, plan media for effective exposure, and encourage changes in awareness, attitude, and behavior of consumers.
• Public relations mean to manage the corporate reputation to form and promote a mutually reciprocal relationship between organizations, such as general companies and public institutes, and stakeholders and to establish and execute public relations strategies to solve dispute and risks as a spokesman for the organization.

Future Prospects

• The advent of 4th Industrial Revolution and rise of limitless competition increased the need for a strategic communication which encourages changes in perception and behavior of consumers, stakeholders, and public.
• The demand for planning, message production, and media management in advertising and public relations will further increase.
• Especially, the era of social media, AI, metaverse, and ESG requires integration, acceleration, and precision of strategic communication.
• There will be increasing demand for talents who can plan advertising and public relations and come up with creative execution plans by using search advertising, social monitoring, etc., to analyze AI bigdata-based market and situation.

Duties

• To work on planning, script writing, filming, and editing to make videos for television programs, digital media, advertisement, films, and video tapes and to use computer video editing tools to add various special effects to video images. To direct filming, lighting, audio, and video staff to produce videos based on the intention.
• To produce various video contents for advertisement, personal media contents, such as YouTube, and news media based on customer intention and purpose, and utilize social media to distribute and manage them.

Future Prospects

• The growth of OTT (over-the-top) is expected to increase employment of video contents experts.
• The video contents industry is regarded as one of the main driving forces for future growth. As digital media environment is diversifying into multiple media and channels, the demand for video contents is increasing in various fields. The advent of digital generations and new media era with medial devices require demand for diverse contents. The spread of smart phones and advent of OTT platforms, such as YouTube and Netflix, explosively increased the usage of video contents as video contents can be used anytime anywhere.

Duties

• To plan and produce three-dimensional realistic media contents that are required in various fields by using VR, AR, and MR technologies or 360-degree camera to make video contents similar to real world.
• To develop mobile and PC-based realistic media contents used in advertising, public relations, healthcare, game, culture, industry, tourism, education, and public fields. To provide consulting service to encourage start-up, overseas business, and expansion to device and platform market.

Future Prospects

• The employment of realistic media experts is expected to increase significantly.
• The media industry is expected to show continuous growth, and it is highly likely to be linked with medical science, counseling psychology, sports medicine, physical therapy, and life science fields.
• There will be active production of contents in various fields, including advertising, public relation, healthcare, game, culture, industry, tourism, and education.

Duties

• To work at public institutions and healthcare-related companies to boost exchange of information between general public and specialized medical staff, plan, execute, and evaluate health communication campaign, and promote national health.
• To plan, execute, and evaluate healthcare marketing consulting and public relations consulting in hospitals, pharmaceutical companies, bio companies, and medical device-related companies.
• The increasing convergence of health and healthcare field with food, clothing, and shelter fields, such as beauty, food and beverage, daily supplies, clothing, shoes, game consoles, apartment house. In response, related manpower will be in charge of various consulting services.

Future Prospects

• The employment of health communication experts is expected to increase after COVID-19 pandemic.
• It is highly likely to be linked with Healthcare Data Science and Artificial Intelligence and Applied Biotechnology.
• Increase Factors : The growth of medical bioindustry, aging population, expansion of patient rights, increase in numbers of foreign patients and treatment revenue from globalization of medical service market, higher competitiveness from high-quality medical service in Korea, and low number of related experts compared to increasing foreign patients and overseas expansion, and governmental policy for attracting foreign patients, such as integrated healthcare development strategy, are increasing demands for healthcare communication experts.