Home > Introduction to Major- Business Administration > Course Introduction – Business Administration
Introduction to Major- Business Administration
| Grade | Semester | Course Name | Module Name | Category | Credit | Course Overview |
| 2 | 1 | Principles of Management | Business Core | Major Elective | 3 | This course mainly covers basic items, such as business administration, corporate, and management that business administration majors should know. This course also covers the process of finding ‘oneself’ through reflection and contemplation. |
| 2 | 1 | Principles of Economics | Business Core | Major Elective | 3 | The purpose of this course is to understand economic theories and important economic problems and learn their solutions. In this course, students will learn economic theories and policies to understand historic economic experience of advanced countries, economic status of various developing countries, development potential of intelligence-based economy in 21st century, and new industrial economy in 4th Industrial Revolution. This course also mainly covers economic theories and policies necessary for solving global economic problems. |
| 2 | 1 | Principles of Accounting | Business Core | Major Elective | 3 | This course mainly covers basic financial accounting courses essential for everyone, regardless of major, living in capitalist society for various economic activities. Accounting is the information system that exists to support economic decision-making of organizations. Accounting solves information imbalance within the company to assist in making better decisions. Accounting is largely divided into financial and management accounting depending on information user. This course will be helpful for organizational activities (regardless of organizational type) in students majoring in science or humanities. |
| 2 | 1 | Financial Management | Business Core | Major Elective | 3 | This course covers detailed examples of understanding and managing organizational financial problems. The students will learn valuation, investment, and financial structure, and enhance their Excel skills and knowledge on theories and management methods. |
| 2 | 1 | Organizational Behavior | Business Core | Major Elective | 3 | To learn individual and group activities and organizational support system that influence the corporate performance as well as learn various related theories and examples. This course focuses on thinking broadly to learn capacity required by global knowledge management era. |
| 2 | 1 | Creative Business Modeling | Technology Organization Management Strategy | Major Elective | 3 | In this course, students will understand creative thinking method and business modeling analysis method, and apply business planning practice through capstone design. |
| 2 | 2 | Technology Management | Technology Organization Management Strategy | Major Elective | 3 | – To learn technological strategy and theory in 4th Industrial Revolution Era, R&D management and project evaluation/selection, technological commercialization, and other technology management theory examples in order to enhance creative thinking-based problem-solving skills and future-oriented convergence skills.
– Especially, the students will learn technological innovation, business trends, and examples of 4th Industrial Revolution era to secure creative thinking-based problem-solving skills and future-oriented convergence skills. |
| 2 | 2 | Principles of Marketing | Business Core | Major Elective | 3 | Marketing is a process of creating values for customers, communicating and delivering values, and managing customers for organizational benefits. To understand essence of marketing, this course is composed of five sections : 1. Determine marketing value 2. Understand consumer value demands 3. Create value proposition 4. Communicate for value proposition 5. Deliver value proposition. Each session includes cases and group debate to improve marketing problem-solving skills of students. |
| 2 | 2 | Financial Accounting | Accounting, Tax, and Finance | Major Elective | 3 | To foster financial accounting-related practical skills, discuss financial accounting theories and principles, and learn theoretical background and financial accounting of financial statement items. |
| 2 | 2 | Cost and Managerial Accounting | Accounting, Tax, and Finance | Major Elective | 3 | This course aims to enhance problem-solving skills and decision-making skills required for analysis of cost information for management decision-making. The students will learn specific cost accounting, activity-based cost accounting, process cost accounting, joint cost accounting, standard cost accounting, and variable cost accounting. The students will also learn calculation process and utilization of cost information useful for corporate decision-making. |
| 2 | 2 | Global Marketing | Marketing | Major Elective | 3 | This course covers understanding of global market environment for efficient marketing activities of companies expanding to overseas market as well as marketing strategies and marketing-mix program development. This course emphasizes introduction and analysis of various cases. |
| 2 | 2 | Consumer Psychology | Marketing | Major Elective | 3 | To learn various psychological theories to understand consumer activities more broadly and to understand consumer psychological better to learn skills required for global marketing experts. |
| 2 | 2 | Investment Theory | Accounting, Tax, and Finance | Major Elective | 3 | This course aims to improve practical skills by learning financial investment theories and analyzing data. The students will learn theories related to financial market, financial product, asset allocation, capital market equilibrium theory, stock and bond investment, and derivative investment, and use R to analyze actual data. |
| 2 | 2 | Business Organization | Technology Organization Management Strategy | Major Elective | 3 | This course is designed to understand organizational (corporate/institute) structure and environmental factors conceptually and practically to foster organizational management skills as a manager. In this course, students will build up conceptual skills of complex organizational phenomenon and macroscopic strategic mindset based on theories, debate, and case study. |
| 3 | 1 | Service Marketing | Marketing | Major Elective | 3 | Since service involves customer participation from production process and service provider becomes a part of the product, service marketing strategy should be different from product marketing. Service cannot be inventorized, and it disappears over time. Thus, it is necessary to understand service products and identify service characteristics for marketing. The students will learn marketing strategies based on characteristics of service. |
| 3 | 1 | Global Management | Marketing | Major Elective | 3 | This course covers overview on environmental factors affecting corporate global management activities and influence of global management activities on host country and home country. The students will also learn various types of global management activities, global management strategy of multinational companies, and global management issues for each functional area. |
| 3 | 1 | Business Innovation and Trend | Technology Organization Management Strategy | Major Elective | 3 | To strengthen convergent knowledge by learning and building up knowledge of business trend theories and status, identifying new customers, and analyzing business innovation and open innovation cases in 4th Industrial Revolution era. |
| 3 | 1 | Organizational Development and Consulting | Technology Organization Management Strategy | Major Elective | 3 | To understand management innovation and organizational development theories for higher organizational efficiency and learn organizational diagnosis techniques in HR consulting. |
| 3 | 1 | Marketing Analytics | Data Analysis Convergence | Major Elective | 3 | The most important concept in marketing is the customer-oriented thinking. Consumer survey is essential for customer-oriented decision-making, and consumer data can be analyzed by securing primary or secondary data. The consumer data can be divided into qualitative and quantitative data, and it is necessary to read and understand all data to conduct customer-oriented marketing strategy and further suggest strategies. To help students analyze consumer data and advise marketing based on analysis results, this course covers diverse data and data-based strategies. |
| 3 | 1 | Accounting Information System Practice | Accounting, Tax, and Finance | Major Elective | 3 | This course uses Splus, which is developed based on the most widely used Smart A, to practice general transaction accounting and deposit/withdrawal slip accounting to prepare for Computerized Accounting expert Level and accounting information contest. |
| 3 | 1 | Financial Market Theory | Accounting, Tax, and Finance | Major Elective | 3 | To understand financial market and financial products and approach from individual and corporate asset and debt management to foster basic skills for becoming financial experts in banks, securities companies, and asset management companies. |
| 3 | 1 | Tax Accounting | Accounting, Tax, and Finance | Major Elective | 3 | To learn the process of calculating tax for each business year income of Korean commercial corporates as well as detailed tax adjustment process for enterprise accounting and taxable income by focusing on gain and loss. |
| 3 | 2 | Marketing Research | Marketing | Major Elective | 3 | In this course, students learn various market survey methods and apply them to survey market as a global marketing expert. |
| 3 | 2 | Management Strategy | Technology Organization Management Strategy | Major Elective | 3 | This course aims to foster ability to plan and manage business and management resources for enterprise-wide management. The students will learn various concepts and techniques of management strategy, and work on in-depth case analysis to understand these theories. |
| 3 | 2 | Financial Analysis and Business Valuation | Accounting, Tax, and Finance | Major Elective | 3 | To analyze financial statement information and financial ratio from corporate value aspects to understand corporate financial status and corporate value. The students will foster corporate analysis and practical investment skills by applying data analysis skills to financial statement and corporate value analysis. |
| 3 | 2 | Human Resource Management | Technology Organization Management Strategy | Major Elective | 3 | This course explores management activities that secure, maintain, develop, and utilize human resources for organizations. In this course, students will learn personnel system, including personnel planning, job analysis, selection/placement, evaluation/reward, welfare, training/development, etc., and understand methods of utilizing the skills of employees effectively. |
| 3 | 2 | Business Innovation Case Analysis | Technology Organization Management Strategy | Major Elective | 3 | To understand changes in technical and business trend, utilization of AI technology in corporate management, and examples of performance. The students will learn the methods of finding new business opportunities and utilizing them strategically. |
| 4 | 1 | Financial Market Analysis and Prediction | Accounting, Tax, and Finance | Major Elective | 3 | The course is designed to understand time series analysis method for financial product and market status and trend analysis. The students will apply trading and risk management strategy to actual data to build up foundation as financial product experts. |
| 4 | 2 | Investment Asset Management | Accounting, Tax, and Finance | Major Elective | 3 | This course enhances investment and asset management-related phenomenon and theories. The student will analyze data to enhance their practical skills. |
| 4 | 2 | Action Learning | Marketing | Major Elective | 2 | In this course, students will make teams and solve actual organizational task-related problems with assistance of facilitator. The action learning improves organizational problem-solving process as well as simplifies and clarifies the solutions developed by the teams. |
| 3 | 1 | Healthcare Business | Healthcare Convergence | Major Elective | 3 | This course covers healthcare-related technology, industrial analysis and competition strategy related to economic environment changes, finding business opportunity, and concepts and techniques related to business feasibility analysis and planning from two prospects of industrial organization theory and resource theory. The students will also study successful and failure cases to understand these theories better. |
| 3 | 1 | Healthcare Market Analysis | Healthcare Convergence | Major Elective | 3 | This course covers healthcare field-related strategies for conducting consumer research systematically as a healthcare marketing expert. |
| 3 | 1 | Healthcare Financing | Healthcare Convergence | Major Elective | 3 | This course covers financial market, capital budget, stock and bond, corporate valuation, and corporate value enhancement-related financial policy knowledge and technologiesthrough theories, cases, and practice for manpower in charge of financing and fund operation in healthcare companies. |
| 3 | 1 | Healthcare Consumer Behavior | Healthcare Convergence | Major Elective | 3 | To learn various consumer behavior-related theories and enhance their utilization to foster necessary skills as marketing experts in order to analyze various healthcare-related product and service deeply and widely. |
| 3 | 1 | Business Analytics | Data Analysis Convergence | Major Elective | 3 | To utilize basic management theory, statistics and data mining, Excel, Access, and R to define business problems in unique and creative ways and come up with problem-solving methods. The students will learn knowledge and techniques to solve actual business problems. |
| 3 | 2 | Marketing Analytics | Data Analysis Convergence | Major Elective | 3 | The most important concept in marketing is the customer-oriented thinking. Consumer survey is essential for customer-oriented decision-making, and consumer data can be analyzed by securing primary or secondary data. The consumer data can be divided into qualitative and quantitative data, and it is necessary to read and understand all data to conduct customer-oriented marketing strategy and further suggest strategies. To help students analyze consumer data and advise marketing based on analysis results, this course covers diverse data and data-based strategies. |
| 3 | 2 | Financial Bigdata Analysis | Data Analysis Convergence | Major Elective | 3 | This course combines financial and accounting theories, Python, and statistics to define financial and accounting in new and unique way, suggest problem-solving methods, and develop problem-solving skills. The students will learn knowledge and techniques for acquiring financial bigdata analyst license. |