Introduction to Major- Business Administration
Department of Healthcare Convergence, College of Future Convergence
Business Administration
To foster experts with scientific management analysis skills, experts capable of catching industrial trends and issues quickly with practical skills, and experts with creative and systematic business problem-solving skills.
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Business Administraction
Major Overview
Objectives
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To foster ‘management planning experts’ who lead corporate innovation by conducting business planning and establishing differentiated corporate strategies based on scientific analysis and creative thinking.
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To foster ‘marketing experts’ who lead corporate growth by responding to changes in the business environment based on understanding and analysis of consumers and global markets.
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To foster ‘accounting, tax, and finance experts’ who contribute to development of business management and Korean capital market by using comprehensive understanding and problem-solving ability on corporate accounting, tax, and financial market.
Distinctive Features
- Similar/Related Department (Major) in Other Schools
- Dept. of Business Administration, Dept. of Global Business, Dept. of Future Business Convergence
- CHA University’s Special Features
- – Focus on Business Modeling Based on Scientific Management Analysis
– Self-Directed Action Learning for Solving Problems in Management Fields
– Practical Education Reflecting Industrial Trends
Requirements for Course Completion
- Action Learning
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- Write reports on industries of interest with professor’s mentoring
- Acquisition of Major-Related License
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- Take license-related courses to acquire licenses
- Department Contests
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- Participate in corporate case analysis contests related to major
- Career/ Job Preparation
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- Prepare for employment through school programs including employment and start-up support center, student counseling center, and teaching and learning center
Major Ability
| Career | Major Ability | |
|---|---|---|
| Management Planning |
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| Marketing |
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| Accounting, Tax, and Finance |
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| Healthcare Business |
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| Business Analytics |
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Recommended 1st and 2nd Major
1st Major
2nd Major
Convergence Career Field
Business Administration
Digital Healthcare
Healthcare Business
Healthcare Data Science and Artificial Intelligence
Business Analytics
Related License
- Certified Management Consultant
- Certified Accountant, Tax Accountant
- Certified Computerized Accounting and Finance and Economy Manager
- Certified Investment Manager and research Analyst
- Certified Marketing Survey and Analyst
- Certified Public Labor Attorney
Career After Graduation
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Management Planning
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Marketing
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Accounting, Tax, and Finance
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Convergence Healthcare Business
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Convergence Business Analytics
Career Introduction
Management Planning
Duties
- To establish mid- and long-term management plans and strategies based on organizational vision and management policies, and plan annual management strategies to achieve them.
- To analyze management performance, identify company-wide strategic project for efficient management, make promotional plans, and collect and analyze institutional management information.
Future Prospects
- According to ‘The Future of Jobs Report 2020’ by World Economic Forum, following jobs are expected to show increasing demand : Business development expert (6th), business service and operation manager (12th), strategic advisor (15th), management and organizational analyst (16th), organizational development expert (19th) ☞ Strategy and business development, organizational analysis, and organizational development-related jobs are promising
- It is widely required in all industries since it plans organizational management strategies.
Marketing
Duties
- To predict consumer demands and analyze consumer behaviors to establish marketing strategies.
- To analyze market, product, price, sales, customer information, Korean and international economic trend, consumption trend, consumer characteristic, related industrial development direction, and information of rival companies.
Future Prospects
- According to ‘The Future of Jobs Report 2020’ by World Economic Forum, digital marketing and strategic analyst took the 4th place, and digital marketing expert is expected to increase demand.
- With fierce competition between companies and increasing importance of customer relationship management (CRM), marketing is growing more important. This is expected to increase the employment of marketing experts for corporate survival.
Accounting, Tax, and Finance
Duties
- To record all corporate trade details, prepare financial statements, including financial position statement and income statement, and utilize Korean and global economy, industry, and corporate financial and non-financial information to analyze and predict corporate values.
- To work on corporate or individual tax and accounting-related affairs, consult and advise on related matters, and analyze financial market and financial products to manage financial assets.
Future Prospects
- The increasing importance of transparent accounting, diversification of international accounting standards, and demand for high-quality company analysis and company value information using financials information are expected to increase demand for manpower specializing in accounting and finance.
- The asset management functions are getting more important in Korean and global financial industries. In addition, growth of fintech company is changing and increasing needs of financial consumers and investors. In response, there will be increasing demand for manpower specializing in asset management and consulting to support these changes.
Healthcare Business Convergence Career
Duties
- To create healthcare industry business and achieve corporate outcome by understanding overall healthcare industry and using business administration-related analysis techniques.
Future Prospects
- The global healthcare industry is expected to show average annual growth rate of 18.8% from 152.5 billion dollars in 2020 to 508.8 billion dollars in 2027.
- The COVID-19 pandemic increased digital literacy in healthcare field, and digital healthcare business market is expected to growfurther.
- CHA Hospital and CHA Bio Group are continuously recruiting manpower specializing in business management, marketing, and foreign corporate management.
Business Analytics Convergence Career
Duties
- To create new business and innovate business through data-based analysis techniques, plan business analysis project, collect, preprocess, and visualize data, and support decision-making for better outcomes.
Future Prospects
- The domestic bigdata and analytics market sales scale is expected to reach 2.29 trillion dollars in 2021, record annual average growth rate of 6.9% for the next five years, and reach 2.83 trillion dollars by 2025.
- According to ‘The Future of Jobs Report 2020’ by World Economic Forum, following jobs are expected to show increasing demand : Data analysis scientist (1st), bigdata expert (3rd), digital marketing and strategy expert (4th), fintech engineer (17th)
☞ Especially, marketing and fintech fields are expected show synergy effect.